BeWhere Holdings CEO Owen Moore Podcast Interview (1)
Written By: James West
Listen to full podcast here: http://www.midasletter.com/midas-letter-financial-radio-podcast/bewhere-inc-ceo-owen-moore-interview-podcast/
Written By: James West
Toronto-based tech start-up uses Bluetooth for tracking
A Toronto-based start-up is offering a new tracking technology with supply chain applications.
BeWhere Inc’s tech uses smartphone Bluetooth connectivity with small battery-powered beacons to keep tabs on mobile assets or goods in transit.
About the size of a business card and about a centimetre thick, each beacon is equipped with an accelerometer, temperature sensor, light sensor, high-intensity LED and buzzer. They record data such as temperature, motion, light and impact and transmit this to the user’s smart phone in real time, using a low-energy Bluetooth modem.