BeWhere Enters Pallet Tracking Market 

A Toronto company, BeWhere Inc., is taking aim at the mobile asset tracking market, including the North American pallet market, which it sees as a huge opportunity. Rather than using RFID technology, the company is relying on smartphone Bluetooth technology.

BeWhere attaches small battery-powered beacons, about the size of a business card and one centimetre thick, and which comes with an accelerometer, temperature sensor and light sensor, high-intensity LED and buzzer. Recording data such as temperature, motion, light and impact, it can then transmit this information to the user’s smartphone to communicate this information. The range of the device is 250 miles, with a default transmission rate of once per second. Data recording continues even when out of range, and is then transmitted once a connection is restored.  Batteries are intended to last for two years. The LED and buzzer facilitate finding the beacon position in the warehouse.

Aside from its interest in goods in transport, the company is also targeting construction and utility industry assets, as well as paramedic services.

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